Wikipedia states: A “HYBRID” is the combination of two or more different things, aimed at achieving a particular objective or goal.

Office Channel Industry definition of a HYBRID Dealer: The Hybrid Dealer cross-mixes and combines a variety of office technology and services to effectively transform their clients and their dealerships with optimum end results, achieving profitability. 

Dealers once grounded in delivering reliable hardware offerings and services have found that traditional capabilities barely open the door to winning a customer’s business. The environment has shifted and the office channel demands a transformation to being a consultative solutions providers who integrates offerings of hardware, software, and services to become the single source provider for their customers…the ultimate HYBRID Dealer.

ITEX is the leading event for Office Channel Dealers, Resellers, VARs and ISVs looking to partner with Suppliers in all aspects of the expanding Office Equipment & Supplies, Document Management, Managed Print Services and Business Solutions markets!  In this economy it’s important to get maximum value out of each customer and prospect. ITEX identifies available opportunities and provide actionable education and resources for you to expand offerings to become their total provider - the ultimate HYBRID Dealer!

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	At ITEX get the tools you need to capture all of your clients business! ► Managed Print Services ► Wide Format ► Office Equipment ► Color Technology ► Workflow Management ► Fax / Scanning ► Office Supplies / Products ► Document Management ► Business Technology ► SaaS (Software As A Service) ► High-Speed Printing ► Emerging Technology ► Mailing Systems ► Managed Services ► Office Furniture ► Service Technology ► IT Equipment ► Total Office Provider