ITEX, a subsidiary of Questex Media LLC whose properties include AIIM Expo & Conference/Info360, OnDemand, and InfoTrends, will co-locate to Washington, DC in 2011 to create a unique synergy between the company’s existing events. The strong alliance will create a fresh and exciting venue based on a compatible industry focus, with ITEX concentrating on addressing the integral needs of dealers and VARs specifically. In addition to ITEX’s traditional audience, Info360 has garnered a strong presence from the channel at their event, and co-locating with ITEX will give both properties the added opportunity to expand on this component for the channel attendees. In essence, ITEX will continue to deliver innovative strategies to the channel as before yet evolve to the next logical step to fully educate the marketplace and emerging Hybrid Dealer.