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As Digital copiers and printers have extended into network devices
traditional copier and printer dealers have extended
their services to include a complete suite of document
solutions. C-Level executives have become the primary contact for the purchase
of these new network appliances as they more intimately
integrate with a company's culture and business
workflow. As the dealer's customers choose these systems, they are asking
how these devices can be bundled with applications to increase productivity. This creates
opportunities for our attendees, or Imaging VARs, to offer additional solutions.
This new relationship with CIOs and IT directors is allowing dealers
to compete for their clients' total document and workflow solutions. The copier/printer and MFP dealer has evolved
into a sophisticated Imaging VAR.
 The Facts
►Nearly 80% of dealers request help with electronic document-related processes like filing, document scanning, storage, and retrieval.
► About 70% of dealers plan to extend resources into selling stand-alone software applications and services in the coming years.
► Another 83% of dealers agreed software is key, as a value-added component in differentiating the office equipment they currently sell.
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| As a Software Exhibitor You Can: |
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ITEX takes great strides in promoting new technology
at the event. Read-on below to see just how ITEX is
partnering with its vendors to increase awareness in the
latest technology opportunities
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► Gain Added Exposure
 Technology Hot Spots designate exhibitors in the software & applications field.
You must be selected by ITEX as a technology Hot
Spot.
If you qualify, you will receive Hotspot Logo
placement:
- In the aisle, at the foot of your booth
(sign)
- Next to your company name and
description in the Official Show Guide
- Next to your booth on the printed show
floor map
- Next to your name on the
ITEX exhibitor list
(check mark only)
- Company Name / Booth Number with a link
to your ITEX profile in the Technology
Hotspot/Tech Tour Page,
click here.
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Ask your sales rep for details on how to qualify. 800-989-6077 or 954-453-0700
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► Purchase a Technology Tour Upgrade
 The only thing better than being a technology hotspot,
is upgrading your participation the Tech Tour
level. As a Tech Tour, ITEX ushers will be providing tours throughout the day around the show floor.
These ushers will bring groups of attendees to
your booth for a 3-5 minute presentation.
Handouts and business cards should be on hand to
give to attendees. What you get:
- All above coverage, PLUS
- Groups attendees of genuinely interested
attendees brought to your booth by ITEX
ushers.
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An entire education track is dedicated to teaching dealers how to leverage software solutions & applications and make them a part of their sales strategy.
(More Details Coming Soon!)
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