MPS7: Stand Out! How to Sell MPS in a Me-Too Market


Speaker |  WooJin Kim  | Chief Executive Officer | Printer Essentials
April 19, 2012 | 8:00 am - 8:50 am

"If we can differentiate a dead chicken, you can differentiate anything." - Frank Perdue, founder of Perdue Farms. Let’s face it: Lots of companies sell exactly the same thing – T-shirts, cigarettes, tissues. Yet some manage to thrive while others struggle or go out of business. The difference maker is—well, the difference. Learn the three most effective strategies to differentiate your products and services in ways that matter most to your prospects. 

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