P22: Techniques to Increase Print Profits by Selling Value-Add


Speaker |  Matthew McGuire  | Director of Sales | LMI Solutions
April 19, 2012 | 1:00 pm - 1:50 pm

No one wants to sacrifice profit for a sale, but today's economy seems to demand the lowest price. This session provides practical techniques you can use to increase profits and secure loyal customers. Learn how to show prospects that they may not want to put price at the top of their priority list with a value proposition that builds relationships and supports your value-add product or service. 





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