Steve Rolla
Senior Consultant
PROs Elite Group


Steve Rolla is the Senior Partner of the Pros Elite Group. Prior to this he was the former President and CEO of various Global Imaging Systems, IKON and Xerox dealerships. Steve has also been a Service Executive with the largest independent dealership in the United States.  Steve is the co-author of the benchmarking model with Tom Johnson.  Most recently he has published a Sales Playbook operations guide that is customizable for all dealerships. Steve oversees the PROs Elite 100 dealer network training and certification program.  



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